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The Great Southern Region Marketing Association (GSRMA) is a not for profit enterprise formed in January 2001. The Association was formed to take a coordinated approach to marketing the great diversity of agricultural produce of the region and to respond to the trend that consumers worldwide are turning to food products that have an identifiable link to a region known for its particular qualities. This direct link between paddock and plate generates greater confidence in food safety and customer loyalty.
Our Members
Click on the link below to take you to a list of all our current members. The pages that are linked represent our full members and link to a page with the details and description of that member.
Our Vision
“to develop the synergy of food, wine, agriculture and tourism by creating a brand image of the region in the mind of consumers.”
The Great Southern is a place of great diversity. Within its boundaries is a host of places of scenic beauty as well as a diversity of produce. Everything from broad acre products, like grain and wool, to high quality gourmet produce and premium wines.
The Great Southern Region Marketing Association aims to market as a group, which is cost effective and likely to gain the most exposure for our members. Our long-term aim is to increase demand and perceived value of our members' produce to their consumers, while promoting awareness and recognition of this unique region.
Aims and Objectives
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Foster the synergy of food, wine, agriculture and tourism in the Great Southern Region of Western Australia.
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Help to maintain existing relationships with customers who purchase regional product from the Great Southern Region of Western Australia and build new ones.
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Establish and implement an ongoing marketing and promotion plan for product from the Great Southern Region of Western Australia.
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Develop and control the integrity of the regional brand that is developed for the promotion of Great Southern Regional produce.
Structure of the Association
The Great Southern Region Marketing Association (Inc), was established as an incorporated body in January 2001. Its constitution allows for a Board of Management of (up to) 13 members.
Marketing Support
An experienced Product & Trade Marketing Officer, Elise van Gorp, has been appointed and her contact number is 0412 041 625
This will give the association professional presence at trade shows, high level support for members to develop their products.
Becoming a member….
To find out more about membership benefits, click here for more details.
Click here for our online membership form to fill in.
Click here for a down loadable version of the Constitution.
Membership Fees (incl GST)
Membership year is from March to February
Full Membership $275
Services include; Logo/brand registration, Web site listing
Asset register listing, Newsletter, Access to promotional events
Access to the Food and Wine Trail publication, media events.
Membership Criteria
Membership of the Great Southern Region Marketing Association is open to individuals, growers, farmers, producers, government departments, and private and public enterprises and corporate entities that meet the following criteria.
Location
1. Full members must be located in the Great Southern Region, and provide a food, wine, tourism or related product or service
2. Full Members' primary business operations should be situated in the Great Southern region. If a head office is outside the region, then some part of the enterprises operations must be located in the region.
3. Businesses which use produce from the region and are located in the region are also eligible to be full members. For example restaurants, retails shops, supermarkets and so on.
Production
1. Full members must demonstrate a commitment to the region and the aims of the association.
2. Members should strive to meet quality standards in their respective industry.
3. Members must be using, or intend to use, sustainable agricultural practices.
About the Board …
The board of the Association is elected (for a 2 year term) at the AGM in March each year. The Board is made up of 8 elected members, an independent chair (appointed by the board) and up to 2 co-opted members with special skills.
Board/AGM meetings
Please click the report below to download a PDF of the report
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